Corporate Social Responsibility in JK Tyre
JK Tyre is a responsible corporate and giving back to the community is central to the culture of Company. JK Tyre is not only driven by the need to make the world a better place through the manufacturing of a safer and technology advanced product, but also by widening its prosperity circle. Our community development initiatives may largely be categorized in to Education, Health, Livelihoods and Water Conservation. Through these initiatives, we try to bring about empowerment of local communities and get them to the mainstream of development.
“Most of our projects were started in underdeveloped rural areas of India. In fact we are proud that our initiatives changed the socio-economic structures of communities in many backward pockets of India."
- Dr. Raghupati Singhania
JK Tyre has been committed towards creating better livelihood opportunities for
local communities. Need based and sustainable interventions have been identified to
empower people so they may enhance income and live a better life with dignity.
Under the livestock development program, artificial insemination, fodder development
and healthcare services are provided at farmers’ doorstep. During last three years
of livestock development program at Morena, MP total 15,027 artificial inseminations
have been performed, 3,159 hybrid calves were born and more than 20,000 cattle were
provided with various other health care services like vaccination, deworming, de-ticking,
fertility treatment, etc.
Dairying for better livelihood-
A case study
Rajaram Sharma. a landless farmer of Veerampura village, Morena, Madhya Pradesh was earning
a meager livelihood from 2 acres leased land and struggled to provide decent living
for a five-member family. Rajaram possesed one local cow yielding a low milk quantity.
There was little hope for Rajaram until he encountered JK Tyre’s Integrated Livestock
Development Centre (one of six), providing artificial insemination and health care
services for dairy animals across Morena. The project team treated Rajaram’s cow
and performed artificial insemination later. The mother cow yielded around 4 litres
of milk per day; the F1 hybrid calf of the same cow yielded 17 litres milk per day.
Suddenly dairying is profitable for Rajaram. He generates around Rs15,000 per month
from milk sale in addition to his daily wage and earning from agriculture. Rajaram
has begun to smile again.
It’s need of the hour to make agriculture more inclusive, technically advanced and
sustainable and therefore efforts have been made to train farmers more specifically
the women farmers about modern agricultural practices like access to latest technology,
high-yielding variety/ seeds, optimum fertilizer regime, pesticides etc. for increasing
agricultural production sustainably.
Location specific and market oriented trainings on LMV driving, mobile repairing,
motor winding, beautician, tailoring, etc are imparted to unemployed youths to enhance
their entrepreneurial and employability skills. Many of the participants have been
employed after skill development trainings, while few trainees have initiated their
own enterprises generating employment for many other unemployed youths. We have
also helped women to form self help groups, where they have started small savings
and inter-loaning among SHG members. Later these SHGs are linked to Banks for availing
credit and adequate trainings are provided to initiate income generation activities.
The Adult literacy program, running since year 2004 at all manufacturing locations
of JK Tyre has transformed the lives of more than 50,000 rural illiterate women.
These women are now functionally literate, may read and write with ease, do basic
calculations, help their children in study, started income generation activities
and moving ahead on path of progress and prosperity. The Adult literacy program
at Central Prison, Mysore is a unique initiative and it helped more than 5,500 prison
inmates to become functionally literate. A third party impact assessment of adult
literacy program has revealed that project has been extremely successful. In addition
to educating illiterate rural women, the project had been instrumental in improving
women’s position in society, education of their children, entrepreneurship development;
increase in household income and eventually improvement in quality of life of these
Adoption of Government
JK Tyre has adopted 3 Government ITI’s under public private partnership model to
impart job oriented quality vocational education for the benefit of more than 500
local students each academic year. This engagement has resulted in enhancing reputation
of adopted ITI’s, wherein now campus interviews are being conducted by reputed corporates
providing almost hundred per cent employment to these students.
Support to Schools
Many schools are also supported to bring improvement in pedagogy, learning outcomes,
digital learning and infrastructure. The remedial classes are run for weaker students
after the school timings, so they may catch up with other students and get mainstreamed.
Building toilets to ensure
sanitation for all
Open defecation remains a persistent problem across the length and breadth of country.
JK Tyre partnered in Government’s ambitious ‘Swachh Bharat Mission’ and helped building
of total 3,847 toilets in rural areas during last three years. This intervention
has paved the way for transforming more than 60 villages as completely open defecation
free. It has also been ensured that these newly built toilets are being used and maintained
well and therefore communities have been made aware of consequences of open defecation
through meetings, rallies, walks of shame, posters, banners, etc.
Highlights of Sanitation
The major impact of the sanitation project is as mentioned below;
- Total 3,847 toilets have been constructed, benefiting directly more than 20,000
- More than 60 villages have been declared open Defecation Free (ODF) with the efforts of
- A third party impact assessment report emphasizes that;
- More than 90% people are using toilets regularly.
- Community has become more receptive to sanitation campaign and well sensitized about
ill effects of open defecation.
- Mind-set changed and people embraced hygienic habits and practices
- There has been a considerable reduction in medical expenses of target communities.
- Lives of women, old and small children have become easy and safe
Shri Shivnandan Singh, Sarpanch Noorabad, Morena, MP very categorically mentions
that the project has been instrumental in generating awareness among local masses,
ensuring quality construction, regular usage and transforming our village and its
surrounding environment neat and clean.
Prevention of HIV/ AIDS
JK Tyre is actively engaged in prevention of HIV/ AIDS epidemic. There are three
health clinics operational at high risk HIV/ AIDS locations with the help of partner
NGOs. The project has benefited more than 2.5 lac people of transporter fraternity
since beginning of this project. JK Tyre supported network of people living with
HIV/ AIDS (PLHIV) in Rajsamand, Rajasthan helps PLHIV to get medical support, guidance
and nutritional supplements for HIV positive people including children. The PLHIV
network has enrolled total around 1200 PLHIV in Rajsamand and a large number of
PLHIV have also been linked with various government social schemes like Antyoday,
Reproductive & Child Health
The reproductive and child health care project- ‘Parivartan’ initiated in tribal
dominated Rajsamand district of Rajasthan in the year 2004 has brought significant
reduction in IMR and MMR prevalent in area and also inculcated health seeking behavior
among marginal and disadvantaged communities. In an year around ten thousand patients
avail medical support and free medicines under ‘Parivartan’ project.
Major Achievements of Project
- There has not been any maternal mortality during child birth in last three years by
ensuring close to 100% institutional deliveries, follow up on ANCs, capacity building
of local health workers and sensitization of local communities.
- There has also been significant reduction in Infant mortality in the project villages.
- Increased awareness about appropriate RCH practices, increase in contraceptive usage
and increase in institutional delivery.
- Empowered women to take informed decisions with regard to family planning, maternal
health, safe delivery and child care.
General health & Eye camps are organized regularly to provide quality health care
services to truck drivers, transporters and local communities. A large number of successful
cataract operations have also been done with the help of Hospitals and NGOs.
PSRI Hospital & Research
PSRI Hospital & Research Institute, New Delhi (https://www.psrihospital.com) is a
super specialty hospital promoted by JK group for wellbeing of common public following
no profit- no loss philosophy. The hospital was established in year 1996 as South
East Asia's first and India's foremost institutes providing advanced and comprehensive
medical and surgical treatment for digestion related diseases. Since its inception
many more specialities have been added and presently it is a multispeciality Institute.
From last two decades, more than a lac patients every year avail affordable and best
in class health care services at hospital.
Water is critical to our business and a priority at JK Tyre and therefore, we work
closely with community and other stakeholders for water resource management. JK
Tyre has achieved the distinction of being one of the lowest water consuming company
and established newer benchmarks for water consumption in tyre industry globally.
Taking a few steps ahead, the company initiated various water conservation initiatives
in villages nearby it’s manufacturing locations to enable local communities in becoming
water sufficient and directly impacted more than a lakh people.
- Partnering with ‘Mukhyamantri Jal Swavlamban Abhiyan’ of Government of Rajasthan and NABARD,
GoI for implementation of water conservation initiatives.
- Total 28 community water tanks, 10 check dams and 38 farm ponds have been developed
till date to harvest large amount of water for irrigating agriculture fields, ground
water recharge, drinking water for animals, etc.
- Other water conservation activities like farm bunding, borewell recharge, soak pits,
etc have also been implemented to conserve water and benefit more than a lakh local
Clean drinking water project
at Kankroli, Rajasthan- A case study
There was a time when rural women of 13 project villages of Kankroli (Rajasthan)
would need to walk hours each day to fetch water resulting in absence from home,
family neglect and reduced spare time. The result is that life of these women was
reduced to drudgery. Especially for the thousands of women in villages located far
from the main village and not covered under the village water supply scheme. JK
Tyre collaborated with the NGO Seva Mandir to devise an innovative solution. Community
water tanks (13) were built of 4,000- 10,000 liters capacity. Perennial wells and
borewells (13) were created or renovated. Gram Vikas committees were formed to address
operations and maintenance of drinking water supply infrastructure. A water user
fee was imposed to ensure ownership and sustenance of the project. The tank filling
responsibility was delegated to a local youth by committee. Defunct hand pumps were
also repaired. The results have proved transformative: more than 3000 people were
provided a sustainable drinking water solution; health expenditure declined. Freed
from the drudgery of fetching drinking water every single day, women are now paying
a greater attention to their children’s health, education – and their own leisure.
We have planted more than a million trees at different locations to enrich greenery
and ameliorate environment. Green patches are also maintained for general public
at parks, gardens, traffic circles, road sides, shamshanghat etc.
To generate awareness about road safety, key stakeholders have been identified and
road safety trainings are provided to truckers, drivers, school children and general
public. The road safety awareness programs are implemented in collaboration with
local Traffic Police and other stakeholders and over the years a large number of
people have been trained on various aspects of safe driving and Road Safety.
Driver’s trainings on Tyre
Care & Maintenance
Tyre is the only physical contact that a vehicle has with the road surface, and
therefore while driving, tyres should be in their most optimum condition. Poorly
inflated tyres wear quickly and affect the overall performance of the vehicle, including
braking distance, handling, fuel consumption and safety. The overloading also increases
tyre wear and fuel consumption and adversely affects vehicle handling and stability.
JK Tyre regularly conducts awareness campaigns and trainings programs on Tyre care
and maintenance to reduce accidents caused by faulty tyres and road safety. Our ‘Back
to School’ campaign categorically targets School Bus drivers wherein bus drivers
are trained in proper tyre care and responsible driving ensuring safety for students,
road users, etc, greater tyre life and better mileage.
Infrastructure development is the key to rural development. We have supported school
buildings, community halls, orphanage buildings, etc. A state of the art JK Stadium
has been developed at Kankroli, Rajasthan where local youths are availing best in
class class sports facilities for state/ national level competitions.
As a part of the structured CSR initiative, caring for the people of the country
is of utmost priority at JK Tyre. Whether it is contributing to PMs Relief Fund
for the J&K flood victims or helping in relief work for Uttarakhand flood victims,
all possible support is provided to the victims of any natural calamity by the organisation.
JK Tyre is helping build the ‘Hari Shankar Singhania Saraswati Shishu Mandir’, which
will support the children of the flood affected families in Uttarakhand, thereby
standing by their inherent values of caring and helping the people of the society.
JK Tyre has made significant investment in promoting motorsport and bringing it
closer to the common man. The structured program includes identifying and encouraging
talent and unleashing its potential. Young children have graduated through the JK
Tyre Karting program which has been made very affordable. JK Tyre also continues
to support a Karting Track for the Indian Army at Udhampur. Infrastructure is vital
to development of sport. A State level stadium has been developed at Kankroli to
facilitate various sports events, where District and State level tournaments are
Driven with its core value of ‘Caring for People’, JK Tyre has strived
to improve access to quality healthcare for various stakeholders including local
communities around all plant locations.
Project Parivartan aims at improving Reproductive and Child Health care services
in remote tribal areas of Rajsamand district of Rajasthan. Since its initiation,
the project has benefited more than two lakh patients hailing from 60 villages of
Rajsamand district of Rajasthan. The project has been instrumental in bringing down
the MMR & IMR significantly. From the year 2014-15, a new project area in block
Kumbhalgarh which is quite remote and dominated by tribal communities, has been
taken up for the intervention.
Prevention of HIV/ AIDS
JK Tyre is actively engaged in programmes aimed at creating awareness about the
prevention of HIV/ AIDS. There are eight clinics running for transport community
at high risk HIV/ AIDS locations with the help of TCI Foundation and partner NGO
– Vatsalya. This initiative has benefited more than 2.5 lakhs people.
A network of people living with HIV/ AIDS (PLHIV) in Rajsamand district of Rajasthan
is also being supported by JK Tyre to improve quality of life of PLHIV.
Eye camps and general health camps
Eye care is a very important aspect of human health. As a response to rampant eye
problems mainly cataract in Banmore, Morena area, the eye care has been extended
at Banmore, Morena, MP in association with Kareh Dham Ashram. A large number of
successful cataract operations have been conducted to benefit local communities.
Health camps are also organized regularly for making quality health care services
available to local communities.
Pushpawati Singhania Research Institute for Liver, Renal and Digestive Diseases,
New Delhi is a super speciality hospital co-promoted by JK Tyre having no profit-
no loss philosophy. The Institute benefits a large number of patients from various
parts of country.
Clean drinking water
Clean drinking water and sanitation are crucial for a healthy life style. JK Tyre
has worked towards making clean drinking water available in villages nearby all
plant locations through water huts and water tankers.
Water security is being ensured for villages through adequate water harvesting/
conservation measures like de-silting of ponds, ground water recharge, etc.
Lending its hand to the Union Government’s Swach Bharat Abhiyan, JK Tyre is
contributing towards improving sanitation facilities in nearby villages to its plant